For the 40th anniversary of McDonalds chicken nuggets, Ladbible wanted McNuggets to celebrate all things nugget and re-claim their audiences and capturing gen z with a different marketing approach.

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I was tasked with designing a McNuggetWorthy foamex board with a sliding chicken nugget scale for audiences to interact with to increase engagement for the 40th anniversary. Ladbible filmed passers-by rating acts for social videos which responding in trending hashtag online and offline. See case study here.

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